Some call it tracking, while others see it has the next logical step in social media. Facebook
is launching a new feature called Nearby Friends, which allows users to
see which of their friends is close by. The feature uses your
cellphone's GPS system to track the location of friends. "What it's
going to do is it's going to pinpoint within about a half mile, it's not
going to be the exact location," says High-Tech Texan Michael Garfield.
Facebook says the app is designed to give users an idea of friends who
might be in their vicinity, if they want to meet up, share a ride, etc.
The idea of tracking other people's movements through social media raises immediate privacy
concerns, but Facebook is hoping to quell those fears. The Nearby
Friends feature is completely optional, and in order for friends to
track each other both users would have to opt in to the service. In
addition, Facebook says Nearby Friends will not be available for anyone
under 18. Those safeguards make this feature much different than other
social media apps like Tinder and Hinge which allow all users to track
each other. "It only lets your friends see where you are, as opposed to
the entire public," says Garfield. "And this is also something that
you can control, it's up to you to turn it on."
Garfield
tells KTRH traditional privacy concerns no longer apply in this era of
smartphones and social media. "I think it's something we have to live
with right now," he says. "Listen, we know that all our smartphones, as
soon as they're connected to the Internet, our cellphone companies and
potentially the government can find us." Besides the possible use of
tracking technology for nefarious purposes, Garfield notes it does have
potential benefits. "It also could be used for better purposes, say
finding a missing child or an elderly person who don't know where they
are, so it could actually do some good rather than bad."